How lead generation works
This page covers the paid lead generation service for providers: how an enquiry is found, qualified and sent, what it costs, and what happens after you sign up. Listing in the directory is a separate, free product; see the provider hub for both.
From researching to introduced
- We find who’s searching. We identify Australian businesses actively researching IT providers.
- We call and email them. We contact them by phone and email.
- A person qualifies it. Requirements, budget, timeline, decision maker. Missing any of those and it isn’t sent.
- You quote and close. The client is yours. We don’t take a margin on the work.
What counts as qualified
A real business, a defined requirement, a budget, a timeline, and someone who can decide. Missing any and we don’t send it. A person on our team checks every enquiry against this before it reaches a provider; none go out unreviewed.
How the commercials work
A monthly subscription funds the outreach in your territory: the calling, the email and the intent monitoring. How much activity we run is set by your budget and who you’re targeting, and we agree the expected volume with you directly before you start. Everything that activity produces is yours, with no separate fee charged per enquiry. Listing in the directory stays free either way.
For the first providers in each territory, while we build coverage out, the subscription is 50% off for the first three months. Once a territory fills, it closes at standard rates.
After you sign up
Onboarding sets your territory, capacity and service mix. MSP Pie works in technology exclusively, so there’s no market-education phase to sit through first: outreach in your territory starts from week one.
How providers are matched
Never more than three providers per enquiry. See how we rank for how request matching and directory ordering each work.